How Mercedes-Benz Is Losing Its Prestige Image

Dipublikasikan tanggal 6 Apr 2021
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Mercedes-Benz is perhaps the biggest name in luxury cars globally, and for countless buyers around the world, it is a car brand to aspire to own. The German automaker has a reputation for superb build quality, excellent engineering, and the bragging rights that its founder Carl Benz invented the first production automobile.
Today, Mercedes-Benz faces a new class of challenges as Tesla has become the aspirational brand for younger consumers. There is a slew of other EV hopefuls vying for the next generation’s aspirational vehicle’s mantle. Automakers have had to sink billions into new technologies and contend with a new crop of competitors in the critical Chinese market and around the world.
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How Mercedes-Benz Is Losing Its Prestige Image

  • brian dickinson

    brian dickinson

    2 jam yang lalu

    So Tesla is inspirational to young buyers, hmm maybe in the states but not in Europe or anywhere else in the world, American cars just don't sell out-side of America, Fact. Give me a million dollars and a choice of Merc or Tesla, and I would buy a Merc then Jaguar, Tesla would be way down the list.

  • Jsmes Wagner

    Jsmes Wagner

    3 jam yang lalu

    Because they are just half a car. Only the front end looks nice. The ass is just ignored.

  • Dorian Simmons

    Dorian Simmons

    5 jam yang lalu

    It's not there drivers, its a DRIVER. Lewis Hamilton, is the seven time champion.

  • Andrzej S

    Andrzej S

    5 jam yang lalu

    For me Mercedes has lost a lot i had 3 Mercedes i can't forgive how they quickly corroded . I did expect better quality for money

  • UberPilot


    5 jam yang lalu

    I’ll save you some time. They’re junk.

  • Anastasios Constantinidis

    Anastasios Constantinidis

    5 jam yang lalu

    Fake news

  • Anastasios Constantinidis

    Anastasios Constantinidis

    5 jam yang lalu

    Totally misleading: Merc Sports Coupe was back in 2000 and it didn't discontinued in EU.
    Also 274.9k vs 275k doesn't seem that catastrophic

  • Lydia Renea

    Lydia Renea

    7 jam yang lalu

    Maybe a video about the rising prestige and scarcity of the Kia Telluride, or even the Range Rover’s rising prestige among well off millennials would’ve been a better video? This video was kind of “eh”...

  • Señor C

    Señor C

    7 jam yang lalu

    The title was written by a Genesis owner. Sorry azz clickbait

  • Ennadir Ahmed

    Ennadir Ahmed

    7 jam yang lalu

    Mercedes is the boss in the car world. Asking me why ? Keep looking you will never find the quality of AMG!

  • Bob


    8 jam yang lalu

    Mercedes stopped being Mercedes when they abandoned their old-fashioned solid build quality values and started putting all these wizz-bang gimmicks in their cars. A Merc used to be a car for life but when they started putting lcd displays behind speedometers and other pointless crap that's liable to break after 5 years they lost their way. The W123 always has and always will be the greatest car ever made. They lost their way when they started copying BMW and Audi in the race to make things that impress but don't last... A merc should be like an anvil - a solid chunk of metal that does its job reliably and indefinitely!

  • Sharon Jith

    Sharon Jith

    11 jam yang lalu

    How cnbc losing its satellite rates ?

  • K. Max

    K. Max

    11 jam yang lalu

    Didn’t know CNBC does comedy

  • Snow Cream

    Snow Cream

    11 jam yang lalu

    Mercedes-Benz rear design are the same for all series.. what's happening Mercedes-Benz?

  • Glitch Bomb

    Glitch Bomb

    12 jam yang lalu

    Better worry about your country Prestige Image, Cause it's been going down hill.

  • cyber punk799

    cyber punk799

    14 jam yang lalu

    Ah yes the car for the fake rich

  • Armani TheVoice

    Armani TheVoice

    15 jam yang lalu

    When you have computer chips to control the Dome Lights in a car. That's a big problem and Lexus/Toyota are more reliable

  • SevenDeMagnus


    15 jam yang lalu

    So sad. Make Mercedes-Benz Great Again.

  • Narcissistic Narcissus

    Narcissistic Narcissus

    16 jam yang lalu

    With gasoline and diesel cars Mercedes has been the king for decades.
    But when it comes to electric cars Mercedes (and Germans overall) are in a tight spot. We'll see.

  • Talbot Pule

    Talbot Pule

    19 jam yang lalu

    The GLE is hardly in the same segment as the RX and has never been similar to the Q5.

  • Arun


    22 jam yang lalu

    Had a very bad experience with Mercedes Benz India. Currently the matter is under consumer court. I will never buy any car from this brand in future.

  • Strange Brew

    Strange Brew

    Hari Yang lalu

    Tesla killed them

  • OG Mackmizzle323

    OG Mackmizzle323

    Hari Yang lalu

    They shouldn’t of never made those cheap Mercedes and bmw cars because they ain’t selling, they tried to compete with Toyota and Honda and failed.

  • Rat King

    Rat King

    Hari Yang lalu

    OOOGGGAAAA booga

  • Jay Jay

    Jay Jay

    Hari Yang lalu

    Mercedes is grandpa's brand.

  • suyash jaiswal

    suyash jaiswal

    Hari Yang lalu

    Tbh its kinds true eith GLB and CLA merc pushing into the larger consumer base area with affordable vehicles will for sure lose its "premium image" which most consumers look for in that segment

  • JM


    Hari Yang lalu

    One day TATA will buy Benz...brand

  • JasonfromMinnesota


    Hari Yang lalu

    “Sales Sales sales we really don’t do research at all” CNBC

  • Sudhir Kumar

    Sudhir Kumar

    Hari Yang lalu

    Though i can't afford one, i rely it more than my heart.

  • Johnny FD

    Johnny FD

    Hari Yang lalu

    I learned nothing

  • D- Sean

    D- Sean

    Hari Yang lalu

    Buy Genesis. It's better overall value

  • David Power

    David Power

    Hari Yang lalu

    doyles drive their cars

  • John C.

    John C.

    Hari Yang lalu

    For 30 yrs, I owned 2 cars in my household in any given time. 1 7-seater and 1 Mercedes C, E, S..ML, I had to keep a Mercedes for party and golf club. SInce 2017, I have 1 7-seater and a Tesla model S.

  • Alex K.

    Alex K.

    Hari Yang lalu

    CNBC: How Mercedes-Benz Is Losing Its Prestige Image
    Real World: Daimler stock price has risen by 35% since Jan 1, earnings are up by 3% compared to 2020, EQS presentation is a sensation.

  • Marv Watkins

    Marv Watkins

    Hari Yang lalu

    I don't at all agree with your "provocative" title. Granted, it does attract interest but is simply premature. MB oozes prestige and will continue to do so. Your theme seems almost ageist. If younger folks see MB as an old fool's car, they are mistaken and have questionable taste.

  • Marv Watkins

    Marv Watkins

    Hari Yang lalu

    This narrator has an interesting delivery in the way he pauses and emphasizes.

  • Pc Tong

    Pc Tong

    2 hari yang lalu

    This is how America operates - first you fabricate a 'story' - e.g. China/Russia/Canada is the root of all evil. Then ALL American news media 'report' on said story to brainwash their less educated population (just under 50% apparently), after a while America bully other countries to join them to criticise 'the enemy'; America deploy its usual 'my enemy should be your enemy too' diplomacy to pressure others to join them, lapdog countries like Australia and UK join in immediately.
    Watch how Mr. Nelson Mandela tells the American bully media to fxxk off on Youtube:-

  • Mr crazy

    Mr crazy

    2 hari yang lalu

    Mercedes is cool but i hate some deteles like the steering wheel design

  • Ron


    2 hari yang lalu

    Talk to Scotty Kilmer on his YouTube channel on the Mercedes problems.

  • Green Erick

    Green Erick

    2 hari yang lalu

    Wow Say nothing about Lexus Say nothing about Lexus

  • Releaf Meditation

    Releaf Meditation

    2 hari yang lalu

    Mercedes Benz is just a shiny unreliable mess.

  • Ahki Khari

    Ahki Khari

    2 hari yang lalu

    Lexus is more reliable and less expensive to maintain/maintenance give us reliability & less repairs.

  • Brice Center

    Brice Center

    2 hari yang lalu

    How did Dieselgate cost Daimler anything? Dieselgate was a VW mistake. Different companies.



    2 hari yang lalu

    Mercedes is still owning....don’t worry about them, worry about yourself CNBC!

  • Kaan Yıldız

    Kaan Yıldız

    2 hari yang lalu

    Mercedes Benz lost prestige with the previous gens of CLA-A Class and C class in 2012-2015 and next generations more than made up for those. So isn't this video at least 6 years too late?

  • Fact Checker

    Fact Checker

    2 hari yang lalu

    I saw a 2021 Mercedes with a steering wheel lock on it - what does that say about the technology in a Mercedes if you need a low tech device to stop it being stolen, it will have all the safety devices in so the thief will not hurt themselves and sue you.

  • Toby W

    Toby W

    2 hari yang lalu

    As a Mercedes owner and mechanic since 1972, I lament their slide and that of their dealers. The deal with Chrysler was a big mistake.

  • Little B

    Little B

    2 hari yang lalu

    "Los-ing" is an understatement.

  • Mark Covell

    Mark Covell

    2 hari yang lalu

    Is it only me that cringes every time this commentator pronounces Daimler as Dimeler? Maybe it's pronounced that way in the US but everyone I know (in the UK) pronounces it as it's written.
    Seriously this video seems to be sponsored by Tesla. Having owned and enjoyed owning a CLK 3.2 AMG and was the longest I ever kept a vehicle (8 years) I paid off the loan in 2 years and even using the authorised dealers for servicing was one of the lowest cost cars to maintain. Before this, I had a Lexus, in terms of prestige most people thought it was a Toyota and no perceived prestige (in the UK) had problems always and the running cost were greater, even the fuel consumption was much higher. Had a friend also who swapped from a Mercedes to a Lexus and regretted it for the same reasons.

  • Jonathan R

    Jonathan R

    2 hari yang lalu

    MERCEDES BENZ EQS has entered the chatroom.

  • Zubayer Islam Rezoan

    Zubayer Islam Rezoan

    2 hari yang lalu

    Who researched for this content? Who approved this without industry expert's consultance? Do they even know how F1 works or how much influence Mercedes has on it?

  • Eric Pham

    Eric Pham

    2 hari yang lalu

    the name already predicted its destiny

  • Christian Munoz

    Christian Munoz

    2 hari yang lalu

    The “affordable” Mercedes car is where they began to fall off.

  • Bo Nunez

    Bo Nunez

    2 hari yang lalu

    If CNBC did this, then imagine what the hillbillys at FOX do lmao

  • Bo Nunez

    Bo Nunez

    2 hari yang lalu

    Mercedes, The Best or Nothing is going to stay the same!

  • V R

    V R

    2 hari yang lalu

    Today’s Mercedes-Benz cars are nowhere near as good as those in the 80’s.
    I’ve been to Mercedes show rooms in recent years and they really lack luxury. The interiors look plasticky and the systems controls are not intuitive. The graphs are difficult to read. I’ve also read about reliability issues. All that together has put me off buying one despite having a very positive opinion of the brand.

  • Ballai Moid

    Ballai Moid

    2 hari yang lalu

    I recently just started investing in bitcoin when I learnt it was $60000 through the help of AUTOMATE and just an hour ago I got a profit of $9000 into my wallet

  • Zippy Zap

    Zippy Zap

    2 hari yang lalu


  • Alparslan Korkmaz

    Alparslan Korkmaz

    2 hari yang lalu

    Nice video.

  • Adam Stryker

    Adam Stryker

    2 hari yang lalu

    It's also a long history with Nazi Germany.

  • dlf restoration

    dlf restoration

    2 hari yang lalu

    In south Africa there are everywhere and are known to be very unreliable with very poor build quality.

  • Volt 101

    Volt 101

    2 hari yang lalu

    Not a single word or sentence in this video confirms the title 😒

  • nakul singh

    nakul singh

    2 hari yang lalu

    Clearly they isn't you have a problem with your statics. See how they are doing in F1 and their cars stands still as one of the best.

  • Victor King

    Victor King

    2 hari yang lalu

    It is becoming garbage

  • Mike Perry

    Mike Perry

    2 hari yang lalu

    Liberal media plugging electric cars.

  • Landwy


    2 hari yang lalu

    The new adage is, "If you can't afford a new (insert Mercedes, BMW, or Audi), you certainly can't afford a used (insert Mercedes, BMW, or Audi). Tesla is starting to lose its allure too. Try finding parts for a Tesla. All of these cars seem to have problems with electric actuators that are used for door handles and trunk lids. The best engineering is taking things away until there is just the simplest device to get the job done. No thank you exotic cars, I can open a door with a simple latch mechanism all by myself.
    I will stay with low end Toyotas that are reliable and go 400K miles. Did you ever notice that really rich people like Bill Gates and Warren Buffet have been driving low prestige cars for decades? They have other things do do will their money besides spend it on cars. Another example is Bill Clinton using a cheap plastic watch rather than wearing a Rolex.

  • Johnathan Waters

    Johnathan Waters

    2 hari yang lalu

    Uhhh... is this just a wishful thought from CNBC??

  • Imlooking 4-work-atm

    Imlooking 4-work-atm

    2 hari yang lalu

    I work there and it’s bad

  • Colton85


    3 hari yang lalu

    Mercedes is garbage. You can a cheap 30k benz fall apart junk. But at least you can say you have a benz.

  • First Last

    First Last

    3 hari yang lalu

    Nice click bait

  • Jolton


    3 hari yang lalu

    Mercedes is sure losing it's build quality(interior) but i'm not sure about it's prestige image.

  • R Sch

    R Sch

    3 hari yang lalu

    German made car are garbage today as they make poorly made cars, low quality, cheap parts. If they have half a brain 🧠 they should follow Toyota who make great quality vehicles that will last forever. German made vehicles in the past where great but today over priced garbage 🗑. Very poor quality, constantly breaking down, over priced parts, garbage 🗑, too busy cutting cost so CEO can get richer.

  • Bert Kanne

    Bert Kanne

    3 hari yang lalu

    The people that lease or buy a Tesla don't know a good car if it ran over them. The Tesla is purely a image car from a car company with the worst build quality on the market. The only advantage electric cars offer is maintenance costs, until batteries fail. Electric cars are only 2 percent of US sales. It will take a drastic reduction in charge time, charge range, charge Infrastructure and battery life to make electric powered vehicles take over the market. Electrical production can't handle a huge surge in demand unless solar and wind power take giant strides as well. Someday, but we aren't there yet.

  • Andy B

    Andy B

    3 hari yang lalu

    Always amazes me that the brand still has fans given the spotty reliability, insane parts pricing and a consistently poor dealership experience based on the two three-star money pits that I have owned.

  • Mystery Buyer

    Mystery Buyer

    3 hari yang lalu

    So they just take the depreciation hits head on all the time? I guess it works if they have money to waste constantly.

  • Hardcore GYM

    Hardcore GYM

    3 hari yang lalu

    "Endless moneypits"

  • MandemStudios


    3 hari yang lalu

    No it is true in many ways. Mercedes Uses Renault, Peugeot And Citroen Engines in many if their lower models. Imagine paying for a mercedes and it's not even a mercedes under the bonnet

  • Mansour Killuminati 101

    Mansour Killuminati 101

    3 hari yang lalu

    Reason they don't want to bring electric cars to U.S is because Americans are too Broke to buy one lol

  • Dan Stiurca

    Dan Stiurca

    3 hari yang lalu

    This is an embarrassingly poor video. Better title:
    "How NBC is losing its prestige."

  • Reems


    3 hari yang lalu

    It’s losing anything. What are you talking about

  • Peter Tingley

    Peter Tingley

    3 hari yang lalu

    Oh, I thought it was Bmw that was losing it's image.

  • neitherlink


    3 hari yang lalu making pathetic vehicles?

  • Symmetric 69

    Symmetric 69

    3 hari yang lalu

    how poorly researched is this video??

  • Commander Shepard

    Commander Shepard

    3 hari yang lalu

    Mercedes make some of the worst luxury vehicles in the market. They are absolutely gorgeous and beautiful. But, unless you want to spend $500 for an oil change And have the car in the shop as nearly as much as you drive it on the road, Do not buy one. Modern German brands have decreased in reliability considerably in the last two decades.

    • Kristiāns Ozoliņš

      Kristiāns Ozoliņš

      3 hari yang lalu

      No, Mercedes makes some of the best luxury vechiles on the market. Most people that buy/lease new luxury cars don’t keep them for more than 3-6 years. There is more to a car than just reliability. Just look at the interiors of the E class, S class and EQS and tell me what is “bad”.

  • skyak


    3 hari yang lalu

    After the 10min MB commercial they get to the 2020 sales graph in the US -AND THEY LEAVE OUT TESLA! I don't know the exact numbers, but I am absolutely certain that in 2020 Tesla perched atop the luxury sales charts and took a dump on all the old established brands. As such, this video is a complete failure. Separating the EV market and then showing 2019 as "the latest numbers available" reinforces the ineptitude. Luxury is a price point, and it is going electric, immediately, by regulation. If MB expects to retain its "Prestige" it needs to stop pointing to the past and show how it has made the transition to the latest technology without screwing up.

  • ce183


    3 hari yang lalu

    People who just spent 60k on their Mercedes: 😳🤬

    • Kristiāns Ozoliņš

      Kristiāns Ozoliņš

      3 hari yang lalu

      what’s wrong with that? They make amazing luxury cars

  • Charles Lee Ray

    Charles Lee Ray

    3 hari yang lalu

    They made gas chambers for the third reich and paid to have it removed from the internet. Also I worked for them and they treat employees pretty good overall. If you’re working in Europe American shops not so much .

  • Nori


    3 hari yang lalu

    challenges... from tesla?? lmao no

  • Erhard Vogts

    Erhard Vogts

    3 hari yang lalu

    Mercedes has been ”americanized”.......and that has contributed to it’s demise

  • Luka Milic

    Luka Milic

    3 hari yang lalu

    Yeah... i just ordered a cla 250 AWD 👀😍

  • soumadeep khan

    soumadeep khan

    3 hari yang lalu

    CNBC is a joke.....

  • Ca H

    Ca H

    3 hari yang lalu

    Pure manipulation. All all worried about the fact that vw or mercedes will lead the ev industry also. Look at how manny models have Mercedes and compare with Tesla.. same engine can be put on every car. No comparison needed here

  • Althaf Ahamed

    Althaf Ahamed

    3 hari yang lalu

    Crazy video. Title and the content doesn’t match.

  • EL Gee

    EL Gee

    3 hari yang lalu

    Its also the brand known in Europa as a car that's rust a lot.. really a lot

    • Andreas Berni

      Andreas Berni

      3 hari yang lalu

      Excuse me? In Europe, Mercedes-Benz is known for the fact that these cars do not rust. Mercedes-Benz cars have a high resale value in Europe because they use steels that do not rust.

  • s sunil

    s sunil

    3 hari yang lalu

    I strongly don't agree / believe this information



    3 hari yang lalu

    TL; DR : Mercedes is going to be Nokia in Tesla's story of becoming Apple.

  • wah panda1

    wah panda1

    3 hari yang lalu

    its because lal the cars are bubbly and ugly and blocky

  • Raja vikram varma

    Raja vikram varma

    3 hari yang lalu

    Mercedes-Benz is greatest car brand except its fake exhaust at the rear representing stupidity

  • HACKD 69

    HACKD 69

    3 hari yang lalu

    Mercedes not losing its prestige but it's evolving backwards.

  • Kon Sen

    Kon Sen

    3 hari yang lalu

    The days when Mercedes make elegant , ever green design , with star logo on bonnet top is not seen anymore. All the new design coming out is just trying to look sporty and such ugly profile for anyone taste .
    Other luxury brands are chasing up and some of their features and engineering are way ahead of Mercedes.
    Example , Genesis, Volvo,
    However, Lexus engineering are old school not much wow factors to shout about.
    Mercedes engineering and design from the 1960s till before 1990 are the best iconic Mercedes. Which I like very much till today .
    Modern Mercedes looks more like buying a Toyota or Honda and does not stand out much from the crowd